About Us \\ Company Profile


We are a young and aggressive company dedicated to become market leader in implementation of new technologies and treatments in medicine.

We focus on Importing and Marketing of medical equipment and consumable items in the health and medical field in hospitals and clinics.

Who Are We ?

  • The company incorporated in 2013 by its two founders, and grew rapidly with an annual growth rate exceeding 50% per year. The Company expands its portfolio of manufacturers, as well as entering new areas.
  • We are well know to every private or public hospital in Israel; we maintain a good network with key opinion leader (doctors) in Israel.
  • We build our future on reliability, on sound business ethics and the highest level of performance.
  • We believe our first responsibility is to the patients, doctors and nurses.
  • Everything we do is in pursue to reach the highest quality in filling the needs of our patients.
  • We deliver and serve Customers’ orders within 2 working days’ (or less in case of emergency).
  • We aim to build a family with our people. We are loyal and responsible to our employees, the men and women who work with us throughout the country. We believe our people should enjoy a sense of security in their jobs while developing their skills and contribution to the company.

Our Vision

To contribute to medical professionals in hospitals and institutions our extensive knowledge of medical procedures.
To introduce and support the implementation of innovative medical treatments to replace older traditional procedures and technologies.
Uncompromising level of service we demand from outselves the highest level of service. Support and availability to the hospitals, clinical departments and doctors, while we constantly continue our search for breakthrough technologies that "make the difference".


Our head office is located in Ramat Aviv (Tel Aviv) and our operational departments and warehouses are located near Yavneh (close to Ben Gurion international airport and Ashdod seaport).
The company adheres to the ISO 9001 standard, and manages its logistic operations using the SAP system.
We manage our inventories with a fully computerized SAP system, and deliver orders to hospital within 2 working days.

How do we work

We focus on assisting young companies – selected for their innovation and scientific excellence – in new fields in medicine. We approach and establish a working relationship with these companies even before receiving CE or FDA approval.

In order to achieve our goals, we are committed to:

Continuous personal interaction with our foreign suppliers and our clients.
Create an environment where suppliers and clients develop strong working relationships and by encouraging the mutual transfer of knowledge.
Facilitate seminars, workshops and personal training of the end-users in Israel and abroad.
Support clinical research studies by our clients (M.D's) in cooperation with the suppliers.
Create a warm and family like atmosphere in our company while encouraging initiatives and "out of the box" thinking.
Motivating the company to maintain continuous excellence (We have received annual awards for outstanding market achievements).
Full transparency vis-à-vis our relationship with our suppliers and customers.