About Us \\ Our People


Our management team is composed and balanced of well-experienced managers who had built companies in the past, yet still young at spirit and energies to create a leading company. We have in our team multi- disciplinary skills such as entrepreneurship, sales and marketing in medical fields, financial and legal.

Gad Appelbaum

Chairman of the Board

Mr. Gad Appelbaum, Chairman of the Board and major investor.

The owner of an Israeli investment company operating in the fields of trade and manufacturing and serves as an executive Chairman or director on the board of multiple private and public companies. Among others, Mr. Appelbaum serves as a Director in Discount Capital Markets as well as ex-Chairman of the Board of Discount Underwriting, both - subsidiaries of Discount Bank (TASE: DSCT) (the 3rd largest bank in Israel). Previously, Mr. Appelbaum held senior executive positions in the public "Israel Corporation“(TASE: ILCO), HP Israel (NYSE: HPQ) and in the Accountant General of the Israeli Finance Ministry. Mr. Appelbaum holds a Master’s degree in Public Administration and a B.A. in Economics, both from the Hebrew University in Jerusalem.

David Frances


David is an entrepreneur and major owner of Gad Medical Ltd.

David has over 28 years' experience in leadership and senior management roles in medical device technology, R&D and clinical operations.
David is responsible for assimilating advanced medical technologies in Israel among professional physicians and bringing them to public awareness and adding them to the health basket.
David and his vision to bring advanced medical technologies to Israel for the benefit of patients and their families, is the lighthouse directing the company's way.

Gilad Appelbaum


Mr. Gilad Appelbaum, CFO of the company from its first day. Gilad had acquired a wide range experience in financial management of smallest to large size companies (between $5 to $30 million).

Starting at 1991 as a junior analyst at the central bank (Bank of Israel) for two years, and later as chief analyst, account manager, COO and CEO of a financial services and management companies (2001 – 2013). Over the years, he led financial restructure, business plans, equity fund raising, mergers and acquisition. Gilad has a first and second degree in Business Administration (Finance) from The Israeli Management College.

Deborah Dar (Mrs.)

sales Manager

Deborah has almost two decades of experience in the Cardiology & Radiology, medical devise field in both Marketing and Sales.

A Former Boston Scientific and Volcano corp. employee. Deborah has a vast experience in increasing market share, product launch, building and executing a strong business plan.
Deborah holds solid business relationships with Israel's Medical Field KOLs.Deborah has consistently worked to preserve and build them over the years.
Deborah holds a B.A in English literature from Tel-Aviv University

Avi Ben-Avner

Sales Manager

Avi Ben Avner started his carrier in the medical field at 1993.

First step in his carrier was as a sales rep in Neopharm at the general and mainly laparoscopic field, introducing new minimal invasive techniques to an upcoming market at that time.
Working close to the surgeons in the operating rooms allowed him to gain a deep understanding of the market and to maintain good relation with suppliers.
In due time he was called to open a new department at Chemotic.
Where he had reached (from base), an exclusive representation of companies; while building a loyal sales team who won an award by Medicon for best performance per capita.
It suited his goals to work with professional people and to be a part of the new creation in the commercial medical field.
After many years as sales manager and a business development, Avi joined Gad Medical to find a dream team to work with for many years to come. Avi hold Bachelor Degree in Political Science.

Nir Gilat

Sales Manager

Mr. Nir Gilat, is a senior executive who has built his 2 decades’ career engrossed in the orthopedic medical device arena.
From the beginning of his career, Nir has consistently increased market share above projected growth, launched commercialization initiatives for new products/technologies and market expansion. He has successfully managed organizations and their people in a way that uniquely drives businesses forward. He has a passion and history for people development and believes in the strength of the team.
Nir Joined Gad Medical following 19 years at Johnson & Johnson Orthopedic subsidiaries DePuy and DePuy Synthes where he held various sales, marketing and management roles with increasing responsibilities, most recently as DePuy Synthes General Manager in Israel.
Nir Holds B.Sc. in Life Sciences and MBA, both from the Ben Gurion University in Israel.

Betzal'el (Tzali) Movshovitz

Operations Manager

Tzali manages the supply chain of Gad Medical. Monitors and supervises orders, inventory management and distribution. Ensures a flawless order line and customer satisfaction.

Prior to joining Gad Medical, Tzali was the founder and co-owner of a Digital Printing Company. Leading customer relations, logistics, business development and financial management. He led this company 13 years.
Tzali worked for more than seven years as a lawyer is a Jerusalem firm. His practice focused on civil and commercial law matters, labor law and litigation. Tzali holds an LLB from the Hebrew University in Jerusalem. Tzali lives in Jerusalem with his wife and three children.


We insist on cultivating a warm and nurturing company that creates a family like environment. Recruitment the marketing and sales’ force of the highest level of personal excellence, accompanied by long experience and a university\college education.

Rachel Shapira

Product Manager

Mrs. Racheli Shapira. Product specialist of Terumo and in the endovascular department and Product specialist of Straub endovascular system. Previously, Mrs. Shapira worked as a stoma and wounds care specialist nurse and sales rep. in Philtel pharmaceutical company. Earlier, Mrs. Shapira served for several years as an E.R (Emergancy room) nurse in Hadassah Ein Karem hospital and then as a home care nurse (as a Stoma and wounds care specialist) in Clalit Health Services. Mrs. Racheli Shapira holds B.A in Nursing from the Hebrew University Medical School in Jerusalem.

Einat Gochman (PhD)

Product Manager

Dr. Gochman is in charge of the oncological treatments, which GAD medical offers. She works for 3 and half years in the company.

Dr. Gochman is in charge of the oncological treatments, which GAD medical offers. She works for 3 and half years in the company.
Among them: Radioembolization with TheraSpheres for Hepatocellular Carcinoma (HCC) and metastatic colorectal cancer (mCRC).
In this treatment glass microspheres which contain Yttrium 90 (Y90) are delivered to the liver, using selective catheterization during endovascular procedure.
Trans arterial Chemoembolization (TACE) with drug eluting beads. In this treatment biocompatible beads coated with doxorubicin for HCC or with Irinotecan for mCRC are delivered to the liver using selective catheterization during endovascular procedure.
Blend Embolization in this treatment the product blocks the blood flow to selected area, thus it can effectively shrink a tumor or block an aneurysm. The procedure is an endovascular procedure.
Previously Dr. Gochman worked as a CRA in medical device company.
Dr. Gochman hold in Ph.D in molecular biology (signal transduction in chronic inflammation leading to cancer) from the Technion institute in Israel. She is also a registered dietitian. Her Bachler degree is in nutrition from the Hebrew University in Jerusalem.

Rami Dorot

Product Manager

Rami is the youngest manager at Gad Medical, in-charge of our fast growing neuro-modulation field.
Rami specializes in opening new markets and implementing the products and services attached with them, working side by side with the companies customers' service teams.
Rami is a person who thinks in a "different" way, giving Gad Medical new perspectives on marketing and sales technique, while bringing lots of passion into his work.
Our partners worldwide now use some of those marketing techniques, which he developed.
Rami has joined us after a very successful period at Stryker Sustainability Solutions, where he helped to change the way OR and hospitals work in Israel.
His hobby (as a passionate extreme skier) taught him never to give up, in his words:
"I have crushed 13 backflips on my head until I landed the first one. Never give up, you will find a way".

Nadav Cohen

Product Manager

Nadav leads the Cardiology team of Gad Medical since January 2016.

Nadav acquired broad expertise in the medical device and pharmaceutical field. He was previously product manager and sales person of several products and fields.
In addition, he has an MBA from the excelling program in Bar Ilan University (specialty in Marketing). Prior to that, he had finished his first degree in Life Sciences and Business administration at the Hebrew University of Jerusalem (Dean List).
Previously, he was the Product Manager of FIRAZYR at Madison Pharma and heading the marketing and professional sales of hereditary angioedema in Israel in general and the Firazyr product in particular.
He started as Sales and marketing representative for orthopedic and gynecological equipment at "Tradis Gat"; and continued as Sales person and IVUS Product Manager (Cardiac ultrasound for medical cardiology and invasive radiology equipment at Medison Pharma - managing the field work with senior cardiologists and radiologists, technicians, nurses and senior procurement personnel, selling expendable medical equipment throughout the country . Strategic and tactical responsibility for selling and marketing to hospitals throughout Israel Responsibility for collecting and transferring scientific and professional materials.